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Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Jan 1, 2019

Happy New Year from The Why and The Buy!

For your new year we have a double dose of authors with new books out that are absolute must reads in 2019. First up, today, is the King of Sales, Jeffrey Gitomer, whose BRAND NEW book Sales Manifesto is ready to do for sales now what his Little Red Book of Selling did for Sales a decade ago. 

Jeffrey Gitomer is a bestselling author of 13 books, a world renowned speaker, co-host of the Sell or Die Podcast and co-founder of the Sell or Die Podcast Network, of which we are proud members.

Jeffrey says he wrote the Sales Manifesto because he was "pissed off" at the current state of sales advice. We find out what has him upset and how this book aims to solve the myriad of problems and objections that we face everyday.

ALSO: Tune in tomorrow for our second big book announcement podcast! 

On today’s podcast...

2:20 - Jeffrey wrote Sales Manifesto because he was pissed off
5:00 - Jeffrey Gitomer's morning routine
9:00 - Manifesto defined
13:18 - What is it about time allocation that is so important?
19:00 - My pain is none of your business
21:44 - Give before and after the sale value
27:56 - Jeffrey Gitomer's double why
34:00 - Sell or Die celebrates its millionth download 

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