Preview Mode Links will not work in preview mode

Visit us at The Why and The Buy for more information

Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Mar 30, 2017

Another mini-sode in the can!  Jeff and Christie have a ton of fun in this short episode that is all about FUN! In fact, we say fun 63 times in this short episode.

So why an episode on fun you ask?  Well, we believe you've got to have fun to make sales worthwhile.  We don't know a single successful sales person that...


Mar 23, 2017

In this episode, we discuss the importance of digital authenticity with Shannon Peng.  A self-described "Digital Gladiator", Shannon Peng has created a strong following in social media by being unapologetically real in everything she posts.

"The world is not flat, so your content shouldn't be flat either." - Shannon...


Mar 22, 2017

Liz Wendling joins us in The Why and The Buy podcast studio this week.  Author of Everyone Sells Something and The Unstoppable Business Woman, Liz shares her insights on selling in the modern world.

Much like a magnet, you are either attracting business or you are repelling it with your sales and marketing messages -...


Mar 16, 2017

The idea of “servant leadership” is a very popular concept in management training these days. Robert Greenleaf coined the term 35 years ago, but the concept is still vital and empowering. Granted, “servant” doesn’t sound nearly as powerful as “boss,” but it has the potential to deliver far more of what...


Mar 9, 2017

"I'm late, I'm late for a very important date. No time to say hello, goodbye. I'm late, I'm late, I'm late." Too many of us feel like the White Rabbit in Alice in Wonderland these days.  Busy...busy...busy...We are all just so busy.  Unfortunately, 'busyness' does not equate to business and your level of success will be...