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Visit us at The Why and The Buy for more information

Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Mar 27, 2019

Price increases. Even reading those words can send a shiver down the spine of the most talented salesperson. The idea of having to renegotiate a contract with a customer can be stressful, doubly so if there is a price increase involved. 

Today Jeff and Christie are discussing the knowledge you need and the strategies you can employ to both understand and negotiate your next price increase. Clue: It is not the *end* of a sale, if you have already *started* a relationship.

On today’s podcast…

1:29 - The downside of "guts"
2:29 - "As much as salespeople like making money...most salespeople don't like talking about money."
4:25 - Dealing with price negotiation as an account manager: the things you MUST think about
9:04 - The reality of your relationships with your customer
12:00 - You have to understand why your company's raising rates in the first place.
18:20 - Send your questions to thewhyandthebuy@gmail.com

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