Mar 18, 2019
Today Jeff is discussing how whiskey has helped his business in ways that he didn't think it ever would. This isn't about drinking, it's about thinking...how things that you experience in your life give insights into how people sell and why people buy.
"First, I've learned a lot about selling through whiskey, not as a social lubricant, but I've gone to tastings before where the brand ambassador is given a presentation and telling stories and is really, really engaging in you. You get thirsty listening. That is selling and that kind of passion translates into any kind of business."
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