Preview Mode Links will not work in preview mode

Visit us at The Why and The Buy for more information

Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Jan 22, 2020

How do you make a sale to a customer you don't even have yet? Prospecting... and that can strike fear and apprehension into the most seasoned salesperson. 

Jason Bay of Blissful Prospecting joins the show today with tips on how to make prospecting easier, more successful and maybe even enjoyable. PLUS! The importance of...


Jan 20, 2020

Today we're thinking about mindset. Are you?

Jeb Blount released a new book this week and it's about leading a purpose driven negotiation. Negotiation isn't something that just "happens" at the end of your sales process, it's result of all of the things that happen in every phase of your sales process. If you're not...


Jan 15, 2020

Are you ready to move from SMB sales into the big leagues? Our guest today is Amy Volas, an enterprise sales expert. 

She isn't afraid to ask the tough questions or give the tough answers to her clients. Amy will take us through her vast experience, discuss how she finds the right prospects for her process, and how...


Jan 13, 2020

If there's one thing Christie loves to do it's challenge herself. The new year presents a new opportunity to challenge herself in a new way. She'll reveal how she is pushing herself over the next 66 days. How are you pushing yourself? What have you implemented that will in some small way help you achieve your bigger...


Jan 8, 2020

Leah Neaderthal is NOT a salesperson, she's a business owner who had to learn how to get new clients. In that learning process she ditched everything salesy, kept everything that worked and developed a sales methodology that has a 92% win rate and has helped her acquire 3 million dollars in new business. Whoa....