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Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

May 23, 2018

Our guest this week is Ron Masi, Business Analytics Leader for Teradata. Ron wakes up everyday thinking about execution, both how he will personally execute on his plan and how to help other business execute on their plans. 

His strategies for execution are as insightful as they are precise. His story begins with a complete reset of his career several years ago that led him to start thinking big and asking big questions about buyer motivation, differentiation and strategic sales. Listen to learn more about the philosophies that are driving major success for Ron Masi and his company.

On today’s podcast

1:49 - What is a business analytics leader?
8:42 - How a complete career reset helped Ron Masi differentiate and execute at his highest level
12:00 - Why Ron forbids his SDR to check back in with him
16:00 - Shifting your mindset from the goals of the company and the goals of your customer
18:45 - Executing on an effective prospecting plan
24:45 - Warming up the coldest prospects
28:35 - How Ron uses technology and mind mapping to execute consistently
34:15 - Ron Masi's "Why"

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