Preview Mode Links will not work in preview mode

Visit us at The Why and The Buy for more information

Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Nov 7, 2018

How lucky would you feel to be one of the first people to discover Twitter, Facebook or Snapchat? You'd probably have a better username! Our guest today, David Masover, was one of the first one million members of LinkedIn and since then has become an expert coach and mentor with a specialty in social media.

David Masover was thrown into his first sales job almost 30-years ago with no sales training at all, and struggled to find his own way to success through self-study, experimentation and the sheer force of stubborn determination. No he helps people find a MUCH easier path.

Today we talk about social media. How it's used AND how it's abused. Not all content is created equally. David's story is one of trial and error and he's ready to share his mistakes so that you can succeed.

On today’s podcast

4:24 - What LinkedIn was like in it's first days and how has it changed
8:15 - "You have to start by saying, 'What is it that I'm trying to accomplish here?' And as with so many things, I think a lot of people don't ask that question."
13:08 - David tries a brand new prospecting strategy on LinkedIn
17:47 - "I think sales is simple, but sales is also tricky and I think if you're able to communicate with people who are also trying to solve the puzzle, that's a positive."
20:30 - Prospecting success strategies are based on when you need results
27:30 - "I enjoyed posting content. I enjoyed engaging with people. What really changed for me was I changed my market and and I think that my market started to match up to the content that I was doing."
30:50 - What 2018 and 2019 have in store for David

34:40 - There's a lot of content out there. Not all of it is great.

Sign up for our book club!

Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.

Want more from Jeff and Christie? We have a newsletter!