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Visit us at The Why and The Buy for more information

Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Aug 28, 2019

It's a question that Jeff and Christie ask of each and every guest. It's a question that we hope you've explored as a result of this show. It's a question that forms the basis for our podcast. 

"What's your why?"

Jeff and Christie are wrapping up their summer vacation and we have one last look back episode. This is a...

Aug 21, 2019

Sales doesn't have to be a "four letter word." There is a right way to sell that can grow your business AND your reputation. 

Today's guest, Liz Wendling, is here to help us check our sales approach to make sure we love what we do and still close the deal. Liz is the author of five books including Sell Without Selling...

Aug 19, 2019

Are you buried in your business books? Are you knee deep in the latest entrepreneurial how-to? It might be time to step outside the purely professional and expose your brain to alternative sources of wisdom. 

Jeff shares the value and insight he gets from listening to comedians talking to other comedians. Being a...

Aug 14, 2019

As part of our Thought Leader series we're welcoming Anthony Iannarino, a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sale. He is also a founder and managing partner of two closely-held, family-owned businesses in the...

Aug 7, 2019

Jeff and Christie discuss the kind of attitude, mindset and will it takes to be a success with the help of wisdom from Jeffrey Gitomer, Seth Godin and even Dr. Suess. 

Attitude lays at the foundation of your why and why people buy. But is our attitude etched at birth or can we change a negative attitude to a positive...