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Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Apr 29, 2020

Are you getting the things that matter done? Are you actually working on the things you want? Do you even know what you want? Jeff and Christie's guest today will help you to answer these questions and bring meaningful focus to your work and life.

Les Hewitt is a best selling author and business coach. He explains how...

Apr 27, 2020

What is your "Why?" It's a question we ask each of our guests at the end of an episode but it’s also a question we ask ourselves and each other. In this episode we’ll discuss the "Why" behind The Why And The Buy podcast. 

They discuss the humble beginnings of the show and how it has grown to be so much more than...

Apr 22, 2020

Today's guest has one overarching message. Business is personal now. Jeff and Christie welcome Larry Levine, sales coach and best-selling author of Selling From The Heart. In a format filled with brash attention grabbing, and keyboard warriors, Larry brings the old-fashioned principles of face-to-face communication to...

Apr 20, 2020

"How can I help you?" is a stupid question.
Jeff is musing this week with his wife Laurah about the client and prospect interactions they've had in the middle of the Covid-19 pandemic and why asking questions that people don't know the answer to is a bad strategy for relationship building and selling.
Join our...

Apr 15, 2020

The economy is slowing but there is still work to be done that can win you big deals when the crisis subsides. Author and founder of Top Line Sales, Lisa Magnuson joins Jeff and Christie today and gives targeted details on how to adjust your approach in times of uncertainty. 

Lisa's message to salespeople is to lead...