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Visit us at The Why and The Buy for more information

Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Aug 31, 2020

Right now you may be feeling Covid fatigue, stress and strain. The ambitious list of projects you have had sitting on your desk isn't getting checked off. 

Jeff is here today to give you some practical advice on how to move past this block. How to give yourself some grace, focus, go step by step, avoid getting scattered...

Aug 26, 2020

The question that Jeff and Christie ask every week is, "What is your why?" Over the years, they have heard an extensive range of answers, every one of them unique and inspiring in their own way.

Today is a very special episode. Listen to guests from this past year tell you their "why." And hopefully, you will find...

Aug 19, 2020

"More opportunities have been lost from people saying or thinking, 'I've tried that before. I've done that before. I've seen that before.'"

That's from our guest today Art Sobczak who is fighting what he calls the "Measles Shot" view on training. Art gives us different and more effective ways to think about getting...

Aug 17, 2020

You are probably seeing a lot more volatility in your sales numbers these days. Trying to read into them too much, is the mistake. Today Jeff plainly says, "Forecasts are out the window."  

It's a fools game to think you can predict any customers actions right now. And also foolish to hold yourself accountable...

Aug 12, 2020

We are joined today by our good friend Mark Hunter, best selling author, speaker and sales consultant. He brings a no-nonsense approach to selling. Reaffirming his belief that sales, in the end, is about people. 

Sales doesn't have to be hard. Everyone is able to sell something. But it takes the right mindset to open up...