The Why And The Buy

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Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life. Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Darryl Praill Is Back!

Jan 27, 2021

Darryl Praill, sales master, keynote speaker, podcaster, CRO of VanillaSoft and great friend of the show is here to talk about technology. Well... sometimes when Jeff, Christie and Darryl get talking, the subject can take a different path. So instead, Darryl drops of wealth of knowledge about shifting from marketing to...

Whatever It Takes with Brandon Bornancin

Jan 20, 2021

You've heard about having big goals. What about becoming the greatest sales person on earth? Well today's guest, Brandon Bornancin has that goal and many more.

Brandon is the CEO and Founder of Seamless.AI, and the author of the new book 'Whatever It Takes: Master the Habits to Transform Your Business, Relationships,...

Monday Musing: Dangerous Assumptions

Jan 18, 2021

Be warned - Jeff is ticked off. But in true The Why And The Buy fashion, he is using it as a lesson for your sales strategy. While working on some more technical aspects of his website, Jeff encountered some very frustrating moments with the online chat feature of his web hosting company.

He realized that the troubles...

SPECIAL: The Sales Reinvented Podcast with Paul Watts

Jan 13, 2021

Sharing is caring...and also wildly informative! This week we're podcast sharing with Paul Watts, host of The Sales Reinvented podcast. Hear an amazing interview with LinkedIn and social sales expert Bill McCormick.

What is the difference between prospecting and lead generation? How are they similar? How do your...

Monday Musing: Are You Adapting?

Jan 11, 2021

There has been a tremendous amount of change over the last year. Change in pretty much every aspect of our lives. Today Jeff tells a story about his son, and how he has recently taken a leap forward in adapting to remote learning and remote social interaction with friends. He realized that he knows some people in his...