The Why And The Buy

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Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life. Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Teach Me Sales with Tom Bloomer

Jun 30, 2021

Today's guest has sold just about everything under the sun, and enjoyed a long career in one of the most challenging areas - ad sales. So who better to listen to when it comes to getting experienced, credible, in-depth advise? Tom Bloomer, Founder and CEO of Bloomer Associates, co host of the Ok Boomer, Teach Me Sales...

Live from OutBound with Donald C. Kelly

Jun 23, 2021

"We're BACK!" This is the message today from Jeff and very special guest, Donald C. Kelly, recorded from the floor of OutBound 2021. Donald C. Kelly, aka The Sales Evangelist started from humble beginnings in Jamaica selling mangoes and cookies, to being a highly successful sales professional, sales trainer and founder...

Producer's Pick: Sales 101 with Dawn Deeter

Jun 16, 2021

Nian Fiedler, the producer of The Why and The Buy podcast, joins Jeff again today with one of his favorite past episodes. Jeff and Nian do a short introduction to this show that aired almost a year ago, to talk about what made this episode stand out for them, and Jeff shares some insights from his trip out to Kansas...

Producer's Pick: Doing It Old School with Jay Jensen

Jun 9, 2021

Today, Nian Fiedler, the producer of The Why and The Buy podcast, has picked a favorite past episode to revisit. Jeff and Nian do a short introduction to this show that aired about a year ago, to talk about what made this episode stand out...

Monthly Musing: Revisiting Old Strategies

Jun 7, 2021

How long has it been since you've taken a good hard look at some of the processes and strategies that you have had set in cruise control? Weeks? Months? Years?

Jeff and Christie are here today to get you to take a fresh look and see what may need to be added, changed, taken away or revamped entirely. Whether it's a...