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Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

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  2. 43 Intelligent Inbound Marketing with Jen Spencer

43 Intelligent Inbound Marketing with Jen Spencer

Oct 5, 2017

 

Our guest this week is Jen Spencer, Vice President of Sales and Marketing at SmartBug Media. She believes that the best way to have a presence online is to have a presence in-person. Her inbound marketing strategies will open your eyes to new ways of getting attention AND portraying your best online identity.

3:13 - Jen explains her love of scotch

6:17 - What is "intelligent inbound marketing?"

9:15 - The difference between a marketing novice and revenue generating marketing professional

12:00 - How to stay on top of your prospecting pipeline when buyer trends change so quickly.

17:50 - "Your digital presence is an extension of your in-person presence."

24:50 - "The more you understand the way people communicate, the better off you're going to be as a sales person."