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Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

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  2. 44 Amahl Williams Talks Data and "Smarketing"

44 Amahl Williams Talks Data and "Smarketing"

Oct 12, 2017

Our guest this week is Amahl Williams, VP of Smarketing at Pluris Marketing and, no, that isn't a typo. Amahl is frustrated by the conflict between sales and marketing and how it's rooted in old stereotypes. He thinks most sales and marketing departments are stuck in a pre-2008 mindset and the only way to 'get out' is to 'get smart.'

1:18 - What is "smarketing"?

6:00 - "A lot of the ideas that used to be viewed as best practice for sales and marketing aren't just irrelevant, they're erroneous"

18:30 - Why Amahl thinks that it's still all about revenue and how that affects the way businesses approach marketing

28:00 - "If you don't have content on your site...I don't understand you."

37:50 - Amahl gives you MUST-READ recommendations for "smarketing"

[powerpress]