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Visit us at The Why and The Buy for more information

Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Nov 23, 2017

Our guests this week are Laurel Truax and Jason Manke from Slabtown Marketing. This Michigan marketing firm has been successful approaching marketing from a sales perspective and sales from a marketing perspective. There's always a lot of talk about sales and marketing alignment, but not a lot of action. Laurel and Jason are here today to convince you that sales and marketing synergy can lead to more innovation, less friction and ultimately increased revenue.

Connect with Slabtown on Linkedin:

2:50 - The origin behind the name

5:00 - How do you start your own marketing firm?

7:00 - The eternal battle between sales vs. marketing

14:30 - Thinking of sales and marketing as revenue centers

19:00 - How they operate as a third party marketing consultant.

21:30 - Does Slabtown see marketing and sales spending more time together in the future?