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Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

May 13, 2020

"If you can't differentiate yourself, you can't sell."

Today's guest is focused on helping her clients differentiate so that their prospects and clients decide on them. Kenyetta Gordon is a speaker and brand leadership and communications consultant. 

Kenyetta emphasizes human connection over social media followers, advocates the idea of being your own "walking billboard," defining your brand before it's defined by others, and genuinely knowing yourself, and your product to reach your true customers. 

Plus! Kenyetta shares with Jeff and Christie about her larger goal of creating legacy.

Find out more about Kenyetta Gordon here

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The Why and The Buy is a Pod About It Production.