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Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Jan 22, 2020

How do you make a sale to a customer you don't even have yet? Prospecting... and that can strike fear and apprehension into the most seasoned salesperson. 

Jason Bay of Blissful Prospecting joins the show today with tips on how to make prospecting easier, more successful and maybe even enjoyable. PLUS! The importance of personalization, empathy, and opening lines to use and avoid. 

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The Why and The Buy is a Pod About It Production.