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Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Sep 18, 2019

All the world is a stage and all the sales you make are based on a story. You tell a story every time you speak to a prospect whether you realize it or not.

Our guest today, Mike Adams, joins us to help make sure we understand the story we're telling and the message we're selling. Mike is the author of the fantastic internationally bestselling book, Seven Stories Every Salesperson Must Tell. He'll share the most important stories we have to execute on to communicate how we can help our prospects and customers truly succeed in their business.

Mike's story spans many countries and many industries and the lessons he's learned along the way will help you make your next sale. 

On today’s podcast…

1:18 - Mike's journey from story to selling began with a transfer to Norway
6:25 - The reasons stories work has to do with the way our brain works
11:16 - The definition of what a story is and what it isn't
14:27 - The most important story a salesperson can tell
19:33 - Most sales people don't know how their clients really succeed
25:05 - Stories that go wrong vs. stories that go right

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