Jan 26, 2017
In this episode, we discuss the importance and process of developing Unusual Creativity with Don The Idea Guy. This one is a little longer than some of our previous episodes, but trust me, you will not be disappointed.
Who is Don The Idea Guy you ask?
"The most creative person I know" - Jeff Bajorek
Don has sold, shared, or traded ideas with the likes Sears-Kenmore, Ford Motor Company, Palm, American Airlines, Coca-Cola, Kelloggs, The American Marketing Association, Doug Hall, Seth Godin, Daniel Pink, Jeffrey Gitomer, and The Tom Peters Company who described Don The Idea Guy as “the perfect example of a strong and successful brand“.
In this episode, Don discusses:
- Connecting with customers in new and exciting ways
- Idea creation vs idea execution
- How to guarantee a win on your next pitch
- The appeal of chocolate scented shirts
"I guarantee you, that one or two of those worst ideas, the worst solution possible, is going to be the seed from which the ideal solution grows." - Don The Idea Guy