When you know your whys, your hows and your whats get much better. That's the basis for what Christie Walters and Jeff Bajorek came up with on this podcast about sales, business, leadership, and life. It's not just about following a step-by-step process, it's about understanding what goes into that step-by-step process. Every situation is unique and you need to be able to navigate through all of them. In this podcast we're going to share with you some of our personal experiences as well as those of our guests. We are bringing in salespeople, marketers, authors, entrepreneurs, free spirits, and other leaders to share their insight so you can gain a little more perspective your own. New episodes release every Monday and Wednesday, and you can find us wherever fine podcasts are sold. We hope you’ll join us.