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Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Dec 31, 2018

Technically it's Jeff's week to muse but because we're at year's end, Christie has decided to tag along to discuss the year that was at The Why and the Buy and some exciting announcements about what's to come. 

This a true behind the scenes look at the thought process behind the podcast. If you're a true Why and the Buy...

Dec 26, 2018

We’re rethinking the book club pod. Instead of discussing one book we’re doing SEVEN books. Instead of two hosts we have FOUR hosts. Listen for tips on what you should be reading to set yourself up for sales success in 2019. This will be a continuing series in 2019 so stay tuned for more from The Why and The Buy...

Dec 24, 2018

Lagniappe, noun, a small gift given to a customer by a merchant at the time of a purchase.

Today is Christmas Eve, one of the most magical days of the year. A time for getting together with family, connecting with friends and sometimes just hanging back and watching all the magic happen around us. As Christie looks back...

Dec 19, 2018

Deb Calvert does the homework on sales relationships so that you don't have to. Today we're going to cheat off her paper. 

She's joining us today to share everything she's studied about how sellers sell and how buyers buy. Spoiler Alert: it is too often in-congruent which leads salespeople to be ineffective. 

Find out...

Dec 17, 2018

On today's Monday Musing we try to slow things down during a time of year where we're conditioned to go fast and ask questions later. 

Jeff recently had an encounter with a stranger with a strange request, a request that some of us would not bother to fulfill. No, it wasn't money. It was time and attention. 

How willing...