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Visit us at The Why and The Buy for more information

Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

May 29, 2019

Liz Wendling is back and she has a message. Watch your mouth! We're not talking the seven words you can't say on TV, Liz wants you to get out of the patterns of the typical boring, generic, predictable, overused language, words and phrases.

It's time to stop blaming the client, start making the changes in our technique...

May 27, 2019

Boundaries. Ever heard of them? How strong are yours? When is enough enough? When is it enough from a customer? When do you decide that the customer isn't right? That you need to stand up for yourself? What is the boundary that you set for yourself? When is enough...enough? This message isn't only for the entrepreneur...

May 22, 2019

Phill Keene of the #RealSalesTalk Podcast makes a return trip to The Why and The Buy to discuss solutions to problems that salespeople face every day with prospects including cold calling, objections follow up, relationship building and more. 

Over the past ten months Phill has built a sales machine and led his team to...

May 20, 2019

For the next few weeks Christie is experimenting with Atomic Habits based on the book by James Clear. 

Atomic habits are incredibly small but have a massive impact when repeated hundreds and hundreds of times. So the concept here is not to conquer the world in your habit, but to find that little something that is so...

May 15, 2019

Everyone loves a comeback story. But behind the comeback is a grueling journey that is full of just as many (if not more) failures as successes. Sounds a lot like like sales, huh?

Our guest today is Olympic athlete Katherine AdamekIn 2010 Katherine won a silver and bronze medal in speed skating at the Vancouver...