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Visit us at The Why and The Buy for more information

Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Nov 27, 2019

Today we pull back the curtain on our operation and introduce to our version of Oz, our podcast producer Doug Branson. Doug not only edits our show he helps us understand the why of what we do here and helps us to get better each time we do this. 

Doug not only produces our podcast but oversees the Sell or Die Network...

Nov 25, 2019

Where do you draw the line between influence and manipulation?

I'm thinking about Dale Carnegie's classic book How to Win Friends and Influence People. It's one of the seminal books on sales, it's great, it's one of those things that you can keep going back to because the wisdom in it is timeless.

But I've also seen...

Nov 20, 2019

Nobody makes a dream come true alone. Whether it's advice on your business plan, an amazing employee or financing for new equipment, it takes a village to build a success. Today's guest gives us an inside look at all the many ways family, friends and finance experts build the teamwork that makes dream work. 


Nov 19, 2019

In preparation for an interview with sales thinker, leader, author Anthony Iannarino I decided to read his amazing sales blog to see what was on his mind. Coincidentally, what was on his mind was...preparation!

I'll admit, I can get lost in the rabbit hole of sales. I can get caught in a stream of productive preparation...

Nov 13, 2019

It's time for Round 8 of our book club called Whatcha Readin'?. Jeff, Christie and guest hosts get together to deliver fantastic, life-changing, thought provoking book recommendations from renowned and more obscure sales thinkers. 

This week we our guest clubber is...

DeJuan Brown! He is a Regional Sales Manager for...