Nov 13, 2019
It's time for Round 8 of our book club called Whatcha Readin'?. Jeff, Christie and guest hosts get together to deliver fantastic, life-changing, thought provoking book recommendations from renowned and more obscure sales thinkers.
This week we our guest clubber is...
DeJuan Brown! He is a Regional Sales Manager for Bloomberg BNA. Two of his most important life lessons were learned while sliding dirty dinnerware into a plastic tub. He was a 15-year old busboy at a restaurant called "Spinnakers,” where he learned the intrinsic value of selflessness.
Today we're discussing the value of exposing ourselves to different opinions, understanding persuasive writing to understand sales and the difference between metrics and strategy. Come for the book recommendations, stay for the fascinating deep dives into the topics these books tackle.
On today’s podcast...
4:21 - Christie is reading Talking to Strangers by Malcolm
12:31 - We all wear our own lenses through which we see the world
18:09 - Dejuan is reading The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert Bly
27:00 - Writing the way you want to be perceived.
34:00 - Jeff is reading the Harvard Business review October 2019 edition
35:30 - Are you confusing metrics for strategy?
39:53 - Are we reading enough? Are we reading the right things? Or are we being too hard on ourselves?
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