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Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Aug 21, 2019

Sales doesn't have to be a "four letter word." There is a right way to sell that can grow your business AND your reputation. 

Today's guest, Liz Wendling, is here to help us check our sales approach to make sure we love what we do and still close the deal. Liz is the author of five books including Sell Without Selling Your Soul and Everyone Sells Something. She combines a rock-solid sales background with a passion for coaching and the result is a powerful, new way to understand how to sell in today’s crowded marketplace. Her innovative approach will support you in opening doors, closing sales and building relationships.

On today’s podcast…

3:34 - Magnetizing your marketing message

6:18 - The negative mindset around positive sales

10:00 - "Salesy" hypocrisy

13:56 - Sales is business growth

17:54 - Technology is killing your business

20:49 - Is too much social selling a bad thing?

25:27 - Sales is the best job in the world

29:38 - Liz's "why"

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