Preview Mode Links will not work in preview mode

Visit us at The Why and The Buy for more information

Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Sep 22, 2021

So that's the question. Who is your biggest competitor? You may have some possibilities pop into your head. But... you may not be right. Today's guest is here to tell you. Lee B. Salz is a leading sales management strategist and founder of Sales Architects and The Revenue Accelerator. He explains to Jeff and Christie that sales has never been tougher. And to come out the other side, you have to identify your competitors and then set yourself apart. 

Hear Lee talk about his "sales crime theory," how to get people to actually want to talk to you, how missing the basics will cripple your game, and much more. His new book 'Selling Different' will help you to outsmart and outmaneuver your competition. He uses techniques he's implemented with sales teams over his career that actually work!

Learn more about Lee Salz

WANT MORE WHY AND THE BUY?

Join our new listener group for discussions about episodes and other helpful resources for your business!

Get access to the greenroom. Go behind the scenes with past, present and future guests!

Follow us on LinkedIn!

Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.