Preview Mode Links will not work in preview mode

Visit us at The Why and The Buy for more information

Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Sep 12, 2018

Rajiv Nathan took his hip hop talents to the world of business startups and people can't get enough of his hustle and flow.

Go see Jeff and Rajiv talk about how NOT to suck at pitching in Chicago on September 20th!

It might be easier to tell you what our guest this week DOESN'T do. He's a hip hop artist, a record producer, a yoga instructor, a podcast host, he's a business and personal development speaker, he is a nation unto himself.

WATCH: Rajiv's TED talk on vulnerability

Today he's here to drop some lyrics and wisdom on us about telling the story of our product or business and making sure our pitch has a purpose.

On today’s podcast

2:50 - How did Raj take his hip hop talents to the SaaS/startup world?
6:00 - Why the Hamilton musical caught fire with audiences and what that has to do with business startups
9:30 - The best example of a great pitch courtesy of the Fresh Prince
11:11 - Refreshing your message
18:20 - The basic problem with the basic SaaS product pitch model
24:00 - Thinking like an entertainer instead of an entrepreneur
28:30 - What drives all of Raj's decision making

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email for more information.

Sign up for our book club!

Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.

Want more from Jeff and Christie? We have a newsletter!