Sep 12, 2018
Rajiv Nathan took his hip hop talents to the world of business startups and people can't get enough of his hustle and flow.
Go see Jeff and Rajiv talk about how NOT to suck at pitching in Chicago on September 20th!
It might be easier to tell you what our guest this week DOESN'T do. He's a hip hop artist, a record producer, a yoga instructor, a podcast host, he's a business and personal development speaker, he is a nation unto himself.
WATCH: Rajiv's TED talk on vulnerability
Today he's here to drop some lyrics and wisdom on us about telling the story of our product or business and making sure our pitch has a purpose.
On today’s podcast
2:50 - How did Raj take his hip hop talents to the SaaS/startup
world?
6:00 - Why the Hamilton musical caught fire with audiences and what
that has to do with business startups
9:30 - The best example of a great pitch courtesy of the Fresh
Prince
11:11 - Refreshing your message
18:20 - The basic problem with the basic SaaS product pitch
model
24:00 - Thinking like an entertainer instead of an entrepreneur
28:30 - What drives all of Raj's decision making
Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.
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