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Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Sep 19, 2018

What takes you out to the ballgame? Our guest this week makes it his job to find out. Andy Appleby is the Owner and CEO of the United Shore Professional Baseball League. The United Shore Professional Baseball League was founded by Rochester-based General Sports and Entertainment, and is the culmination of a 10-year effort by General Sports to bring professional baseball to the Detroit area.

Andy got his start in sales with the Detroit Pistons and used his sales experience to drive his philosophies on customer outcome, experience and loyalty.

On today’s podcast

3:00 - Andy goes from the Detroit Pistons' front office to owning his own baseball league
7:45 - Andy's customer experience philosophy
12:20 - If you build it...will they actually come?
17:00 - How Andy's sales background is helping his league succeed
21:21 - Treat every game like the world series
27:00 - Andy Appleby's "why"

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