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Visit us at The Why and The Buy for more information

Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life.  Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Nov 2, 2017

Our guests this week are Mike and Mike from The Catalyst Sale Podcast.

"Sales is not rocket science." That's the message from hosts Mike Conner and Mike Simmons. Developing the fundamentals and thinking about your process are key to your sales success.

3:30 - The one thing that's changed in sales over the past 30 years.

11:30 - Sales is a thinking process.

17:45 - Don't make your process about you, focus on what the customer is looking for.

27:45 - Mike and Mike's "Why"